Mastering Google Analytics
Master the concept of google adword and analytics dashboard . Get trained by MyCareerCube to become google certfied after completing our instructor led online course.
What are the objectives of this course?
After the completion of the Mastering Google Analytics course at MyCareerCube, you will be able to:
1. Understand the relevance of web analytics and how to utilize it in your decision making process.
2. Understand and identify the various KPIs important for a digital presence.
3. Write down, measure, assess and analyse the objectives vis-a-vis performance of your business via digital presence.
4. Understand your customers, their behavior and engagement levels through freely available and easy to use web analytics tools.
5. Understand how your marketing channels are performing and how can you optimize them for better ROIs.
6. Perform and measure A/B tests to understand the features your customers prefer, interact, engage and like on your portal.
7. Measure and analyse your geographical popularity, presence and consumer affinity.
8. Measure and analyse your customer segment to learn more about your visitors to understand the effectiveness of marketing in driving the right target audience and product success factor by their high engagement levels with your product features.
Who is it intended for?
Highly recommended for business stake holders with digital presence or planning for a digital presence, marketing professionals (digital & offline marketers), digital product managers, sales executives, strategy makers and enthusiasts who want to develop their career around web analytics.
Requirements:
Awareness and appreciation of Internet technology, websites, mobile apps, ecommerce, and other digital mediums. Added Advantage: Basic knowledge how of internet functioning and internet terminologies like cookies, tracking mechanisms, etc.
ENROLL NOW